Marketo Partner Program
LaunchPoint® Technology Partner
The LaunchPoint Technology Partner Program is the industry’s first marketing technology accelerator. The program, part of the company’s successful LaunchPoint partner ecosystem, brings together innovative applications that, when combined with the robust Marketo Engagement Platform, enables enterprises to listen, learn, and engage with their buyers in unprecedented, personalized and authentic ways at scale.
Value of Becoming a
Technology Partner
Marketo designed LaunchPoint to help you grow your business as we grow ours. Whether you’re just beginning your journey in marketing, ready to scale, or simply preferring to focus on innovation, we have a program that meets your unique requirements. Check out which program matches your company’s needs.
As an Elevate Partner, you will receive access to Marketo’s Engagement Platform to build your integration. Elevate partners benefit from a listing on LaunchPoint.com, the industry’s largest MarTech marketplace, enabling you to reach thousands of Marketo prospects, customers and industry thought-leaders.
In addition to the above benefits, Innovate Partners can access additional engagement technologies to further expand the functionality of their integrations. Access to marketing and sales enablement programs will also be provided to Innovate partners.
Lastly, Accelerate Partners are granted access to unique, robust marketing campaigns and sales enablement programs.
Marketo AEs and CSMs are even incentivized to connect Marketo customers to our Accelerate partners’ sales teams.
A Partner Program
That Works for You
Accelerate Partners grow their customer base by taking full advantage of Marketo’s channel marketing programs including a complete engagement platform, product certifications, robust marketing support and sales alignment—with Marketo’s Partner Account Managers (PAMs) introducing your solution to Marketo AEs as well as our installed base.
As an Innovate partner, you’ll not only receive the benefits listed above, you are encouraged to take full advantage of a variety of marketing programs that educate Marketo customers, prospects and staff about your specialized solution.
Build your integration to the Marketo Engagement Platform by taking advantage of our developer resources, including our open office hours and developer sandbox instance. Market your solution to over 50,000 marketers in the Marketo Marketing Nation.
The Right Platform
Marketo’s Engagement Platform enables marketers to seamlessly bring together the right customer data and touchpoints. Its purpose is to enable marketers to listen to, learn from and engage with their customers at scale.
The Right Marketplace
Marketo LaunchPoint is the largest MarTech appstore—featuring hundreds of enterprise and small business applications across numerous product categories and industries.
The Right Program
The LaunchPoint Technology Partner Program provides partners with proven marketing and sales enablement programs to effectively grow their customer base.
| Benefits | Elevate | Innovate | Accelerate |
| Referral Fee for Referring Customers to Marketo | ✔ | ✔ | ✔ |
| Branded Listing on LaunchPoint, Flow of Leads | ✔ | ✔ | ✔ |
| Limited Developer Sandbox and API access | ✔ | ✔ | ✔ |
| Access to Tech Materials | ✔ | ✔ | ✔ |
| Expert Office Hours | ✔ | ✔ | ✔ |
| Roadmap Webinars | ✔ | ✔ | ✔ |
| Product Consulting Partners | ✔ | ✔ | ✔ |
| Sponsorship Opportunities | ✔ | ✔ | ✔ |
| Access to Developer Evangelists to Scope & Architect | ✔ | ✔ | |
| Advanced Sandbox, Extensibility, Framework, Custom Objects | ✔ | ✔ | |
| Trusted Advice from Marketing Experts | ✔ | ✔ | |
| Press Release with a Quote from Marketo | ✔ | ✔ | |
| Joint Webinars, Featured Blog Posts, and Local Events | * | ✔ | |
| Lead Nurturing Activities | ✔ | ||
| Marketo Partner Advisory Board Eligibility | ✔ | ||
| GTM Planning and Forecast with PAM | ✔ | ||
| Slack Groups to Enable AEs and CAMs | ✔ | ||
| Marketo Sales Bootcamp participation | ✔ | ||
| Present to Marketo Sales Teams (CAM, ENT, SMB, SC) in demo days | ✔ | ||
| Participate in commission plan for CAMs or AEs | ✔ | ||
| Requirements | |||
| Certified Integration Program Eligibility and Distinction | $3k optional | Certified | Certified |
| Annual Fee | Complimentary | 10% of Rev | 20% of Rev |
* Limited Availability
Don’t miss the opportunity to connect your application to Marketo’s engagement platform.
Lead the next wave of customer engagement.