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why WP for ABM Aug17 SITE
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Why Web Personalization is Essential for ABM

According to Infosys, 74% of customers feel frustrated when website content is not personalized. How many of those web visitors are in your target accounts? Watch this recording for best practices and success stories in boosting engagement across strategic accounts and marketing ROI with Web Personalization.

We'll uncover:

  • Web Personalization concepts
  • Why Web Personalization is a must for your ABM strategy
  • Key ABM engagement metrics related to Web Personalization
  • Examples and success stories of how our customers use Web Personalization to engage high-value accounts


  • Brian Glover - Director of Product Marketing, Marketo