In today's buyer-empowered world, marketers need to seize every opportunity to start a relationship, generate goodwill, and earn the trust of prospective buyers. It's tempting to want to stick with marketing tactics that take the least amount of time and money to execute. However, it's not often in your company's best interest to do so. A solid marketing mix that incorporates event marketing is critical to connecting with as many potential customers as possible.
Watch this session from the record-breaking New Rules of Marketing Virtual Event, as Lauren Moskowitz, Senior Manager of Events at Marketo, as she shares tips and best practices for successful events, including:
- Effective pre-event planning
- Event strategy development
- On-site execution