The ABC's of RCA

For demand gen marketers, tapping into the right resource can transform how one does marketing. Watch this recording to hear first-hand how Mercer, a Marketo Customer, tapped into Revenue Cycle Analytics (RCA) and effectively improved their marketing process from start to finish.

RCA Experts from Mercer will cover how to:

  • Sell the value of demand generation and report to the key stakeholders with RCA reports
  • Determine how and what to measure
  • Identify who should receive which reports and how to leverage the insights
  • Develop a timeline and project plan for reporting