Testing Emails with A/B and Champion Challenger Tests


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Test for success. In this webinar, you will learn how to test your emails before sending them. We’ll guide you through process of how to create A/B tests and Champion Challenger tests. Plus, learn about options for optimizing emails after running your tests.

Key topics covered include:
• Introduction to email testing – Why test? What to test? How to define winner criteria?
• A/B testing
• Champion Challenger testing – testing whole emails, subject lines and more

Duration: 28 minutes

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