Testing Emails with A/B and Champion Challenger Tests
Test for success. In this webinar, you will learn how to test your emails before sending them. We’ll guide you through process of how to create A/B tests and Champion Challenger tests. Plus, learn about options for optimizing emails after running your tests.
Key topics covered include:
• Introduction to email testing – Why test? What to test? How to define winner criteria?
• A/B testing
• Champion Challenger testing – testing whole emails, subject lines and more
Duration: 28 minutes