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Scoring Leads and Using Lead Tokens

Scoring is the key to targeted marketing. In this webinar, you will learn how to create scoring programs and rank leads accordingly. Whether you call them leads, people, or contacts, scoring permits you to measure how customers engage with your marketing programs. Combine that with customer data like location, title, or company and you can create a strong picture of buyer readiness.

Key topics covered include:
• Benefits of lead scoring
• Types of scoring – tracking activities, demographics and behavioral data
• Leveraging a sample scoring worksheet
• Using multiple scoring fields
• Creating common scoring campaigns
• Using scoring tokens
• Importing the scoring program from the program library

Duration: 28 minutes