With the proliferation of channels available to marketers today, it's more important than ever to reach customers on their channel of choice. Listen in as Forrester Research Analyst, Rusty Warner, and Vidya Chadaga, Director of Product Marketing at Marketo, discuss the key criteria for a successful cross-channel strategy.
Check out this on-demand session now to learn how to:
- Provide relevant and engaging content across channels
- Create a consistent buyer experience and remain ahead of the competition
- Measure and optimize cross-channel campaigns