At Marketo, marketing analytics aren't about open rates, clicks, Facebook likes, or retweets. We want to know how and which marketing programs are driving the most revenue. As a marketer, you have to prove your programs with verifiable numbers to keep and increase your budget year over year.
Featuring our marketing analytics experts, Lizzy Funk and Brian Glover, watch this on-demand webinar to learn how Marketo's Advanced Report Builder helps them:
- Identify the difference between the good and the bad programs
- Predict the performance and revenue of future programs
- Confidently answer the question ‘If I were to give you $10k, what would that turn into?’
- Lizzy Funk - Marketing Programs Manager, Marketo
- Brian Glover - Senior Product Marketing Manager, Marketo