Marketing Innovation Drives Growth in Manufacturing


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As manufacturers struggle to grow topline revenue, savvy manufacturers are turning to marketing as the new driver for growth. Customers and prospects turn to the web for their information, now making marketing front and center in engaging, providing your distinct value and ultimately leading the conversation to sales. Hear our expert panel including Kelly Dickson, Manager of Global Revenue Marketing Operations at CommScope, Bryan Gassler, Director of Global Marketing Communications at Xylem and Peter Bell, Senior Director of Manufacturing Segment at Marketo discuss how they:

  • Manage and deliver an excellent customer experience
  • Drive sales and marketing alignment to capture leads
  • How marketing innovation drives growth in manufacturing

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