In today's world, there are more mobile devices than people, and people are buying new mobile devices every two years. Is your mobile strategy keeping up with the demand? What role is mobile playing in your overall marketing mix?
Listen in as Mike Stocker, Marketo's Director of Business Development, discusses the overall mobile space and how you can drive customer engagement and increase success by leveraging the mobile channel. You'll learn about:
- Mobile marketing strategies and tactics
- Designing a mobile marketing plan
- The role of mobile in the modern customer journey
- Much more!