Leveraging customer feedback throughout the customer lifecycle

Gone are the days where marketers can only measure customer satisfaction. In today’s world, marketers need to make a business impact at every touchpoint. During this presentation, you’ll learn how to automate and leverage feedback at different stages of the customer life cycle. This session will dive into various topics, such as automatically triggering tasks for CRM account owners to follow up on answers and leveraging Marketo to set up all of your marketing survey needs.

You’ll leave with:

  • Understanding various customer feedback scenarios so you can trigger follow-up
  • Addressing a customer's lifecycle stage in Marketo
  • Being able to impact customer satisfaction throughout their lifecycle