Leverage Your Mobile App as a Marketing Channel

According to mobile analytics firm, Flurry, mobile app usage increased by 76% in 2014. With such astonishing growth, mobile apps present a great opportunity for marketers to drive engagement with their customers. How is your organization making the most of apps from a marketing standpoint?

As part of our Definitive Guide to Mobile Marketing webinar series, listen in as Marketo's Mike Berger discusses how to:

• Evaluate how your app can support your marketing goals
• Define your mobile app strategy
• Drive engagement with customers and deliver seamless mobile experiences