Legend of the Hidden Audiences: Web Personalization at CA Technologies


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Put on your explorer's hat and join us on an expedition to discover the hidden audiences on your website using Marketo Web Personalization. The legend of the unknown visitor is real and there’s probably thousands of them on your site right now. We must create personalized experiences that engage visitors to fill out forms and become known. Huddle around your guides from CA Technologies and Marketo as they share their personalization secrets and discoveries.

Watch this recording as we cover:

  • How to outfit yourself for Web Personalization based on data
  • How CA Technologies personalizes online to promote their CA World event
  • How to connect web visitors to products of interest
  • Web Personalization secrets to engage your hidden audiences


  • Jose Barboza - Marketing Technology & Real Time Personalization Analyst, CA Technologies
  • Michael Brown - Principal Product Marketing Manager, Marketo

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