Improving Student/ Alumni Lifecycle Engagement with Marketo
The educator/ student relationship is critical to survive in today's highly competitive education environment. Watch this webinar to learn how institutions of higher education can use available technology to go beyond student/donor acquisition and build long-term relationships with students, donors, and employees while streamlining their marketing message.
You'll hear from Shannon Workman, Solutions Consultant at Marketo, as she discusses:
- What Real-Time Personalization is and how it works
- How to personalize a prospect's web journey by their location and actual behavior, even if they're unknown
- How you can nurture these individuals over time and learn what they are interested in
- Learn where to invest your time and resources on your "best bet" prospects