The change in the buyer’s journey has dramatically shifted the way marketers work. With marketers taking increasing ownership over pipeline, there is unprecedented pressure for marketers to target more effectively and to create more meaningful campaign touches.
But how do you know who to target and what kind of interaction is most meaningful for them? Most importantly, how can you maximize the impact of each interaction? With data. Join EverString and Lionbridge for this on-demand webinar to learn how to uncover hidden pipeline by leveraging data and predictive modeling.
You will learn:
- How modern marketers are changing the way data is used to build pipeline
- How data and personalization have aligned sales and marketing to maximize results
- How to optimize scoring and prioritization to maximize pipeline