How to Navigate Changing Buyer Intentions


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As the lines of B2B and B2C buyer intentions begin to blur, marketers need to change their engagement tactics to get noticed. And it doesn’t end with marketing – it extends to sales and even customer support.

Check out this on-demand webinar to hear from our guest Steve Casey, analyst at Forrester, and Hally Pinaud, Head of Content at Marketo, to learn:

  • What 2018 holds for our customers and their expectations

  • What sales, marketing, and support engagement looks like today

  • How to listen, learn, engage in the Engagement Economy

See Marketo Engage in Action!

Schedule a demo