Content. It's at the heart of what we do as marketers. In fact, according to MarketingProfs, nearly 90% of marketers are creating content and over half of marketers are increasing their content marketing budgets. Yet interestingly, only 10% of those surveyed indicated they have a content marketing strategy. So where does your organization fall? Are you struggling to create the right kind or right amount of content? Do you have lots of great content but you're not sure what to do with it?
In this closing keynote address from the record-breaking New Rules of Marketing Virtual Event, Ann Handley, Chief Content Officer at MarketingProfs, will provide a real-world guide to content, including:
- The type of content to create in order to attract customers
- How to create content that's both compelling and effective
- How to build an audience
- How to construct a clear content mission