Marketers now know that they must become publishers. Content drives conversion, nurtures leads, and is the Yin to your social Yang. Good content will move your prospect through the funnel and position you as the thought leader in your space. The question is, how do you actually do content marketing? And what does it take to become your own publisher?
Discover from Toby Murdock, CEO of Kapost, and Jason Miller, Social Media Manager at Marketo, the step-by-step best practices for content marketing, including how to:
- Develop and refine your own content plan
- Generate content that engages
- Get your content produced, published, and distributed
- Convert content visitors and nurture them as leads
- Analyze your content operation
Check out our presentation to see how to you can fill the top of your funnel and convert leads with more success and less expense than any marketing strategy you have ever used.