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How to Benchmark Social Data to Drive ROI
Most businesses understand the importance of social media in their marketing, customer service and sales efforts; however, they still struggle to capture and analyze all the rich information and insights that the massive social data landscape provides.
The measurement of a campaign’s success or even your audience’s interests can be difficult to interpret without proper secondary data. So how do you benchmark and measure social data to measure campaign success? Join us for this on-demand webinar as social data experts from Marketo and Synthesio discuss how brands get ahead of the game and stay there - with the right benchmarking & measurement strategies and technologies.
You'll learn how to:
- Incorporate social media marketing into every stage of the buyer’s journey
- Effectively measure social media marketing to determine real business ROI
- Benchmark social data to uncover global metrics, social media ROI, and competitive intel
- Develop a marketing ecosystem which will effectively correlate and distribute social data across the enterprise