How Marketo can tame the GDPR data retention monster


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The real work implementing GDPR did not end on May 25, 2018. It was just getting started. For over a year, marketers across the globe had to change how they worked on a daily basis. At times, marketers were potentially changing millions of records constantly changing and all held for different reasons and with different data retention periods.

With the core of the GDPR workload tying back to managing the data retention policy, this presentation shows:

  • How managing data can be largely automated using Marketo
  • How to ensure your organisation is compliant
  • How to ensure your customers' privacy is respected

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