Graduating from ESP to Marketing Automation
Consumers have more control than ever, and marketers need to step up their game accordingly. Email service providers (ESPs), vendors that primarily provide batch and blast email capability, can't deliver the behaviorally targeted engagement needed to stay relevant, let alone the integrated multi-channel conversations necessary to maximize the impact of marketing. This session, presented by Jon Miller, VP of Marketing and Co-Founder of Marketo, will show you how graduating to an intelligent marketing automation platform can help you achieve your desired results.
Check out this session from our record-breaking New Rules of Marketing Virtual Event to discover:
- The limitations of traditional email service providers
- What marketing automation is and why it's important
- Essential reasons to graduate from an ESP to marketing automation
- Comparing marketing automation with an ESP