Graduating from Blasting to Nurturing
The days of batch and blast email marketing are in the past and your customers expect more from you. Forward-thinking marketers must focus on ways to engage consumers across channels with personal, relevant communications throughout the customer lifecycle.
Customer nurturing is about listening and responding to what a consumer does in real-time in order to build lasting relationships.
Listen in as Marketo's Vidya Chadaga discusses how customer nurturing can give you the power to:
- Build a deep understanding of your customers and their needs
- Engage consumers across channels, wherever they are in their journey
- Maximize results and revenue for your organization