Global Best Practices: Microsoft’s Marketing Transformation to Reach 86 Countries in 22 Languages
In today’s global marketplace, buyers expect personalized journeys in their native language to guide them through the purchase process. To meet this requirement, vendors need global marketing systems and strategies that deliver dynamic and engaging content across multiple channels with speed and significant scale.
Watch this on-demand webinar with Charles Eichenbaum, Director of Marketing Technology at Microsoft, to hear Microsoft’s digital marketing transformation story and how they use Marketo and Cloudwords to speed time to market for global campaigns and localized content.
In this best practices session for global marketers, you’ll learn:
- Microsoft’s approach to delivering 9 global campaigns with 400 localized assets in 22 languages to 86 countries
- Practical lessons learned about how to implement your own localization strategy to reach global markets
- Tips to easily scale email campaigns in multiple languages using existing resources