Driving Marketing Automation Success Across the Enterprise: Marketing Strategy
Looking to build the business case for launching a marketing automation solution at your enterprise organization?
Join Marketo to hear best practices for building a business case and marketing strategy to ensure you get documented buy-in from all stakeholders. As with any new process or system, everyone’s goals must be aligned in order to be successful.
Attend to learn how to:
- Build a business case to identify your strategies and objectives
- Quantify the potential benefits of your marketing automation solution
- Justify the improvements you are predicting