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Creating and Using a Lead Lifecycle

This webinar focuses on lead qualification and progression through the marketing funnel. We’ll cover the basics of how a funnel is designed, how leads progress from “awareness” to “customer” status, and how to create your own lead lifecycle in Marketo.

Key topics covered include:
• Lead lifecycle – definition and benefits of using a lead lifecycle
• Pushing qualified leads to sales
• Lifecycle campaigns – benefits, examples
• Setting up sales alerts
• Creating a lead lifecycle program
• Using the lead lifecycle template

Duration: 27 minutes