Creating and Optimizing an Email Program


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In this webinar, we’ll share how to use email programs to quickly and easily send an email to an audience.

You will learn about the four main steps to set up an email program: defining your audience, creating an email, scheduling and approving the email program. Also covered will be how to set up a re-send campaign and view your results in the dashboard.

Key topics covered include:
• Creating an email program
• Importing leads and contacts into your email program
• Defining your audience with a Smart List
• Scheduling a send date and time
• Approving your email program
• Creating an email re-send campaign
• Utilizing the dashboard to view program performance data

Duration: 28 minutes 

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