As a savvy marketer, you've probably noticed that today's marketplace is more customer-driven than ever before. How do we reach our audiences efficiently and effectively? Fortunately, the answer is simple: engagement.
In this on-demand session with special guest Tia Newcomer, VP of Marketing at Cord Blood Registry, and Michael Berger, Director of Product Marketing at Marketo, will discuss the key principles of engagement marketing and how to put them into action.
You'll get the content and engagement strategies you need to set your marketing team — and your business — up for success!