Building the Right Marketing Technology Stack
Savvy marketing leaders are adopting innovative marketing technology solutions to automate, track, and measure how people are moving across the entire customer lifecycle. These MarTech solutions provide actionable data and insights to enable greater personalization, engagement, and success. Which types of solutions should you be investing in to gain that 360-degree view of your customer journey?
Listen in as guest Forrester Research analyst, Lori Wizdo, and Marketo's Lou Pelosi, Sr. Director of LaunchPoint, as they discuss the product categories and point solutions that leading marketers are embracing.
Watch the recording now to discover:
- What a marketing tech stack is and why you should care
- How a comprehensive marketing tech stack can optimize engagement
- How to drive revenue by combining customer data with marketing automation