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ABM Across Channels Feb 17 Site
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Account-Based Marketing – Your Perfect Match Across Channels

Account-Based Marketing (ABM) is about focusing marketing efforts on high-yield, strategic accounts. How do you reach these accounts – on what channels and with what strategy? Watch our targeting experts as they share their experiences in helping companies implement multi-channel ABM, and listen, respond and engage with key accounts wherever they are, with authenticity.

Marketo’s ABM all-stars, Mike Telem and David Myers, will offer actionable tips on:

  • Identifying your target accounts
  • Building a cross-channel experience
  • Engaging accounts with personalized messaging across channels
  • Success stories in multi-channel ABM

Speakers

  • Mike Telem - VP of Prodcut Marketing, Marketo
  • David Myers - Sr. Product Manager, Marketo