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ABM - The WD40 for Your Marketing and Sales Machine
You’ve heard the buzz about ABM and of course you know the importance of marketing and sales alignment, but do you really know how to most effectively leverage ABM with your sales organization to drive revenue? Join Heidi Bullock, Group VP of Marketing, as she shares the “ABM secret sauce” for driving growth and effectively aligning with sales. You’ll see how experts at Marketo use best practices in combination with marketing automation and the new Marketo ABM solution themselves, including actual results and metrics.