Events are a great way to get out in the field and give your audience an experience to look forward to. Watch Marketo's field marketing team for their webinar, A Winning Events Strategy: Wow Your Guests and Accelerate Pipeline. They discussed the events that they run at each stage of the funnel, as well as how they evaluate successes to plan for future campaigns.
- Which KPIs to consider when planning your events
- How to plan different type of events for each stage of the funnel
- How marketing should align with sales to ensure successful closing events