A Marketer's Game Plan for Successful Webinars

Webinars are a big deal. Not only are they a critical component of your marketing program mix that attract new prospects and nurture existing customers, they are also a relatively inexpensive form of event marketing if hosted internally.

Webinars are also a commitment of time and attention for both speakers and attendees. So, the question is: are you optimizing this channel to its full potential? Or, are you simply going through the motions and hoping for a positive outcome?

Check out this "webinar on webinars" with Marketo's Erin Blaze, Sr. Webinar Marketing Specialist, and get tips for an ideal webinar strategy. You will discover how to:

• Create an effective promotional plan that boosts registration and attendance
• Optimize your follow-up plan that will keep interest high
• Measure the ROI of your programs to build a case for future webinars