10 Strategies for Content Marketing, Events, & Marketing Automation Success
In this presentation, recorded live at Dreamforce 2011, Jon Miller, VP Marketing and Co-Founder of Marketo, and Ann Handley, Chief Content Officer of MarketingProfs, present 10 Strategies for Content Marketing, Events and Marketing Automation Success.
Ann, the author of Content Rules: How to Create Killer Blogs, Podcasts, Videos, Ebooks, Webinars (and More) That Engage Customers and Ignite Your Business, focuses on how to create and leverage effective content that draws in the right customers for your company, and how to organize engaging events that produce maximum ROI.
Jon, author of the Modern B2B Marketing blog, refers to real-life demand generation case studies and Marketo benchmarks to show how to demonstrably improve marketing campaign results and revenue performance. He also covers how to use marketing automation effectively to optimize marketing efficacy, and how to measure results to prove the value of marketing programs.