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Marketo University

Fundamentals

Learn digital marketing concepts

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Attract, acquire, and engage your audience by developing a content marketing strategy. Learn the key steps for success that include optimizing and measuring the impact of your content.

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Check what you’ve learned about content marketing.

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Want to make sure your content marketing is engaging prospective buyers and generating leads? Creating buyer personas will help you determine what kind of content you need and how buyers will find and consume information.

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Additional Resources

dg2 marketing automation2
Definitive Guide to Marketing Automation

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content marketing
The Definitive Guide to Engaging Content Marketing

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