Success Kits

Social Marketing Success Kit

How this social marketing success kit will benefit you

While popular social media platforms started as a way to stay connected with your personal and professional network, today they have evolved into powerful ways for brands to engage with buyers. As one of the most effective (and perhaps economic) means to connect with your audience, social media is an invaluable tool in your marketing arsenal.

Social media activity is higher than ever, with the number of users rising by 176 million in the last year, based on data from Social Media Today— and that number is only expected to increase. Paired with the fact that a mere 5% increase in retention can yield a 25% to 95% increase in profits, it’s clear that by using social media channels to engage with potential customers, you have a large pool of new and existing social media users to convert into buyers and returning customers.

Whether you’re looking for a tactical guide to get started, or powerful insights to level up your current efforts, this Social Media Success Kit will provide you with all the tools and information you need to strategically leverage your social media marketing channels to build your brand, drive demand, and engage with buyers.

What’s in the Social Media Success Kit?

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  • The Definitive Guide to Social Media Marketing
    As social media adoption continues to rise, an omnichannel social media marketing strategy is essential to your brand’s success. Before developing your strategy, learn how to choose the right social media platforms for your business, utilize social media advertising, develop a social media calendar, and structure your social media team.

Research options

Begin your research here with our collection of on-demand webinars and guides to learn the best ways to increase your social program’s return on investment (ROI), avoid the top ten biggest issues marketers are facing today, and much more.

  • [Webinar] 10 Problems with Social Media and How the Right Tactics Can Fix Them
    Hear from Rand Fishkin (aka Wizard of Moz), as he explores the major challenges that marketers face when creating messages that will reach the right audience, earn amplification, and convert into measurable value for their business. You’ll also gain insight into the best tactics to solve these problems and increase engagement.

  • [Blog] Let's Get Social! 5 Ways to Build Your Employee Social Media Culture
    Thought leadership is an important part of your social strategy, but it can be tough to get people to contribute. Learn five ways to build out your company’s social media culture by creating an environment that encourages participation.

  • [Blog[ The Art of Social Sharing: 5 Campaign Ideas to Get Your Audience Engaged
    What makes people share? We found five key motivators that will naturally motivate your influencers to pass on content to their peers.

  • [Slide Deck] How Social Effects Lead Generation
    From building a foundation to combining inbound with outbound, and fully integrating social with marketing automation, this is a one-stop shop on the road to breaking social out of its silo and welcoming it to the revenue table.

  • [eBook] Your Social Media Technology Stack
    Social media marketing, like most marketing, is improved both in process and measurement with the help of technology. In this guide, you will learn about how to strategically structure your social media technology stack to see who is sharing your content and how it translates into ROI

  • [eBook] Choosing the Right Social Media Platforms
    There are many different social media platforms you can utilize to reach and engage your audience. This guide will teach you about the core social media platforms available, their benefits for marketers, and how to choose which ones are right for your organization.

Deep dive by channel

Gain access to our individual cheat sheets that break down the most important features of each channel, show how to grow your accounts, and provide visual examples, stats to build your business case, plus tips and tricks to optimize your ROI.


Access social insights

50 Tried and True Social Insights From Real Marketers
Marketo traveled to 15 cities in the U.S. for our Social Marketing Rockstar Tour, where we met marketers at all levels from every industry. During our journey, we collected insights from over 2,000 attendees about their experiences with social media marketing. We then created a curated ebook with the most powerful data, tips, and lessons learned by marketing professionals across the country. Learn the top subjects marketers care about, the rules of social engagement, plus best practices on how to measure and iterate, how to make social a group effort, and much more.

Become a power user

Acquire advanced tactics from seasoned professionals in the social media space. You will discover the best way to build a strong foundation, attract followers, and optimize everything right down to your profile picture. 

  • [Webinar] The Art of Social Media: Power Tips for Power Users
    In this on-demand session, Guy and Peg present a bottom-up strategy to produce a focused, thorough, and compelling presence on the most popular social media platforms. You’ll learn how to build and optimize your profile, attract more followers, integrate social with blogging, and more.

  • [Infographic] The Guide to Facebook Timeline for Business
    In this infographic, we explore the anatomy of a timeline page for business while detailing the important new features B2B marketing professionals need to know about. Find out how to navigate the activity log, master the admin panel, and get the most out of your Facebook business page.

  • [Blog] Utilizing LinkedIn to Improve SEO and Organic Visibility 
    Your company and its employees are on Linkedin, but are you optimizing their presence? Learn how to synergize and encourage cross-functional engagement and collaboration across different departments to optimize visibility across the board.

  • [Infographic] The Business Marketers' Guide to Instagram
    In this infographic, we explore the budding social photo-sharing-app-turned-marketing-platform and how Instagram can give your company an edge in generating leads and promoting your brand.

  • [eBook] The Big Social Media Brand Profile Lookbook
    Social media is all about the visuals. Download this lookbook to explore the Twitter, Facebook, LinkedIn, Pinterest, and Instagram profiles of top brands and examine why they are effective

Make a plan

Whether you have sign-off and are looking for next steps, or you need to justify the cost of investing in your social media channels, we can help. Use our social media tactical plan to help outline key objectives and action items for your blog, social networks, videos, photos, and presentations, as well as the number of hours you’ll need to activate your channels. We will also review how to establish goals and impactful tests for each channel.

  • [Worksheet] Social Media Tactical Plan
    We all know that social is a key part of modern marketing, but how do you get started? This resource will help you start mapping your social strategy across Facebook, Twitter, LinkedIn, and more.

  • [eBook] How to Structure Your Social Media Team
    How you structure your social media team and communicate their roles and responsibilities to the rest of the organization has a direct impact on its ongoing success. This ebook will teach you how to form your team based on your organization's objectives.

  • [eBook] Developing a Social Media Calendar
    Content is the fuel that you use to engage your audience, so understanding what to publish starts with a content strategy.This ebook will walk you through the process of developing an editorial calendar for social media that engages your audience and drives engagement.

  • [eBook] Measure the ROI of Your Social Media Campaigns
    As you plan your social media campaigns, it’s important to determine how you will evaluate success. This guide will show you how you can measure your social media campaigns using early- to late-stage metrics to demonstrate and optimize ROI.

  • [Slideshare] How to Benchmark Social Data to Drive ROI
    Most businesses understand the importance of social media in their marketing, customer service, and sales efforts. However, they can still struggle to capture and analyze all the rich information and insights that the massive social data landscape provides. Use this guide to learn how to gather and process social data the right way.