Sales and marketing misalignment is an all-too-common problem, and many companies still struggle to get the two departments in sync. Although it may seem that they have different objectives, in the end, the goal is the same: to drive sales and revenue. Access this success kit to find out what happens when marketing and sales align around one revenue cycle, and how it can drastically affect your organization.
Best Practices:
- Marketo's Secrets to Sales Partnership
- 5 Steps to Becoming One Revenue Team with Sales for ABM
- Jumpstart Revenue Growth with Sales and Marketing Alignment
Reports:
Webinars:
- How Sales & Marketing Can Drive Better Pipeline Conversions - Together
- Marketo Success Strategies: Sales and Marketing Partnership
- 10 Tips for Effective Sales and Marketing Alignment
Blog Posts:
- How Sales-Marketing Alignment Results in Better Lead Nurturing
- Solving Sales & Marketing Alignment Challenges with insights from 80 Marketing Leaders
- How to Generate the Leads that Sales Wants with Paid Social
- 5 Benefits of a Strong Sales & Marketing Partnership
- 4 Ways to Reach More Qualified Leads by Uniting Your Sales and Marketing Teams
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