Your buyers are empowered and control their own discovery process. Put yourself in their path. Attract top-of-funnel traffic through inbound and outbound programs, and convert leads with landing pages and progressive forms.
Read our Definitive Guide to Lead Generation
Engage prospects and customers with deeply personal campaigns to develop the best quality leads, more quickly. Robust nurture capabilities let you help customers learn what they need to know about your products, so you can keep them moving forward in their journey.
See our Definitive Guide To Lead NurturingOptimize your revenue team’s performance by focusing them on their best bets. Use behaviors to rank customers on things such as their likelihood to purchase a specific product or respond to a cross-sell offer. Lead scoring lets you prioritize your time and effort on the most important and valuable opportunities, so you close more business.
Learn how Rackspace is working smarter, not harder
Prove and improve your marketing by tracking what works best and when. Powerful, easy-to-use reporting lets you attribute success to activities at various stages of your funnel and across channels. It’s never been easier to accurately tie your marketing to revenue.
Use our cheat sheet to understand the best metrics to use
Global Best Practices: Microsoft’s Marketing Transformation to Reach 86 Countries in 22 Languages
(Webinar)
A Recipe for Lean Account-Based Marketing
(ebook)
6 Parameters to keep in mind when designing a lead nurture program
(Guide)
