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Integrate social media into your entire marketing strategy

Engage With Customers Across Social Media

Use social media to learn about your customers. Acquire new customers, engage existing customers and build brand advocates by understanding who they are as individuals and how to engage them using polls, sweepstakes, referrals programs, and more.

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Let Your Customers Get The Word Out

Build your brand’s social network by making it easy for customers to share your content with their professional networks, friends, and family using built-in social media sharing buttons and shareable videos.

Focus Investment
On Social That Delivers Impact

See what social marketing activity drives conversions and revenue. Easily integrate social metrics into your marketing reports to ensure your social investment is laser focused on activities that drive ROI.

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Increase Form Conversions With Social Sign On

Make it easy for visitors to fill in your website and landing page forms by using their social media profiles. Capture richer data on your customers to improve internal routing and segmentation for future campaigns.

Personalize Your Social Ads

Increase your ROI with personalized social ads. With our Ad Bridge offering, you can connect your rich customer behavioral data in the Audience Hub to Facebook, Google, LinkedIn, and other ad platforms to create more personal messages based on customer interests, intent, overall engagement, and more.

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Definitive Guide to Social Marketing

Today, you have to do more than social media. You have to do social marketing. Discover how to add social to all your marketing activities to drive customer engagement, new business, and revenue.

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Choose the applications
that fit your marketing today… and tomorrow

Marketing Automation

Create, automate and measure campaigns across channels

Account-Based Marketing

Laser focus with
account-based marketing


Engage customers with relevant conversations in minutes


Communicate with customers wherever they are


Integrate social to find customers
and make them advocates

Digital Ads

Target the right customers with personalized display ads


Interact dynamically
with customers on your website

Marketing Analytics

Prove—and improve—your impact
on the business


Give customers content they want automatically


Drive engagement everywhere,
at scale…from a single platform


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