Predictive Audiences

Target the right audience every time with confidence using artificial intelligence.


Optimize conversions with AI-powered audience segmentation

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Replicate success from one campaign to the next

Use look-a-like audiences to efficiently replicate success using similar characteristics to identify a new audience.

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Predict communication fatigue and minimize opt-outs

Predict how likely your audience members are to unsubscribe and suppress them accordingly.

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Optimize programs in-flight to exceed your goals

Get notified if you are going to miss your goals and course correct with intelligent recommendations.

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Predict outcomes and track your goals with AI

Predict the outcome for your event with member-level registration and attendance predictions.

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Tap into the power of Adobe Sensei

Leverage AI powered by Adobe Sensei, providing intelligence services for real-time, personalized customer experiences.

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Intelligently invite the right audiences to events

Use data and intelligence instead of gut instinct and assumptions to reach exactly the right people.

Increase Overall Conversion

Increase Overall Conversion

Minimize Opt-Outs

Minimize Opt-Outs

Maximize Event Registration & Attendance

Maximize Event Registration & Attendance

Predictive Audiences Features

See Marketo Engage in Action!

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