Lead Nurturing Engagement Engine

Build long-term relationships by engaging with people across channels

People have high expectations about their interactions with your brand, no matter what channel they’re using. Easily build and scale automated campaigns across channels that engage your customers in a personalized way, without support from IT.

Create automated email campaigns in a matter of minutes

Our powerful email marketing supports batch and real-time triggered emails. We designed it for marketers like you, so no programmers are needed.

Trigger emails off behaviors such as web visits, form completions, social shares, or even when someone checks in for an in-person event
Automate A/B testing for both batch and trigger campaigns
Update members automatically in each segment as behaviors or demographics change with our built-in Audience Hub
Understand how your email campaigns perform with dashboards and in-depth reports (web and mobile)

Learn about our Email application

Nurture customers with ongoing and meaningful conversations

Create highly relevant 1:1 conversations with your customers, at scale, that build and grow long-term relationships. Get all the power without the complex set up.

Listen for behaviors and then shift the conversation accordingly
Drag in new content you generate, and the system does the rest
Set a daily and weekly email limit for customers
Track the content each person consumes across email, web, and more to ensure duplicate content is never sent
Get a single number for a fast, apples-to-apples comparison of content performance with our proprietary Engagement Score

Engage customers everywhere they are

Create highly personalized campaigns through mobile, web, ads, and more. Create more consistent cross-channel experiences that build relationships and accelerate customers through the buyer process.

Nurture people through ads personalized based on their product interests, past purchases, level of buying intent, overall engagement, and more
Design mobile push messages to have maximum impact by basing them on the actions your customers take inside your app or in other channels
Create in-app mobile messages tailored for each customer
Trigger campaigns off behaviors from any channel, including non-responsiveness
Send mobile in-app and push notifications using location and proximity based triggers enabled by Beacon and geo-fencing technology

Learn about our Digital Ads application

DRIVE ENGAGEMENT EVERYWHERE

Choose the applications
that fit your marketing today… and tomorrow

MARKETO ENGAGEMENT MARKETING PLATFORM

ONE PLATFORM.
EVERY ENGAGEMENT.
ANY CHANNEL.

SEE PLATFORM

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Consumer and Lead Nurturing

Build long-term relationships by engaging with people across channels

People have high expectations about their interactions with your brand, no matter what channel they’re using. Easily build and scale automated campaigns across channels that engage your customers in a personalized way, without support from IT.

Create automated email campaigns in a matter of minutes

Nurture customers with ongoing and meaningful conversations

Engage customers everywhere they are

DRIVE ENGAGEMENT EVERYWHERE

Choose the applications that fit your marketing today… and tomorrow

Marketing Automation

Account-based Marketing

Email

Mobile

Social

Digital Ads

Web

Marketing Analytics

ContentAI

Marketo Sales Engage

MARKETO ENGAGEMENT MARKETING PLATFORM

ONE PLATFORM.EVERY ENGAGEMENT.ANY CHANNEL.

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Choose the applications
that fit your marketing today… and tomorrow

Content^AI

ONE PLATFORM.
EVERY ENGAGEMENT.
ANY CHANNEL.