Consumer and Lead Nurturing

Create automated email campaigns in a matter of minutes

Our powerful email marketing supports batch and real-time triggered emails. We designed it for marketers like you, so no programmers are needed.

• Trigger emails off behaviors such as web visits, form completions, social shares, or even when someone checks in for an in-person event
• Automate A/B testing for both batch and trigger campaigns
• Update members automatically in each segment as behaviors or demographics change with our built-in Audience Hub
• Understand how your email campaigns perform with dashboards and in-depth reports (web and mobile)

Learn about our Email application

Nurture customers with ongoing and meaningful conversations

Create highly relevant 1:1 conversations with your customers, at scale, that build and grow long-term relationships. Get all the power without the complex set up.

• Listen for behaviors and then shift the conversation accordingly
• Drag in new content you generate, and the system does the rest
• Set a daily and weekly email limit for customers
• Track the content each person consumes across email, web, and more to ensure duplicate content is never sent
• Get a single number for a fast, apples-to-apples comparison of content performance with our proprietary Engagement Score

Engage customers everywhere they are

Create highly personalized campaigns through mobile, web, ads, and more. Create more consistent cross-channel experiences that build relationships and accelerate customers through the buyer process.

• Nurture people through ads personalized based on their product interests, past purchases, level of buying intent, overall engagement, and more
• Design mobile push messages to have maximum impact by basing them on the actions your customers take inside your app or in other channels
• Create in-app mobile messages tailored for each customer
• Trigger campaigns off behaviors from any channel, including non-responsiveness
• Send mobile in-app and push notifications using location and proximity based triggers enabled by Beacon and geo-fencing technology

Learn about our Digital Ads application