Customer Acquisition and Lead Generation

Get found by people searching for what you sell

Drive more quality traffic to your website and landing pages—no special knowledge required—with our easy-to-use Search Engine Optimization (SEO) tool.

• Compare your keyword rankings to competitors
• Get recommendations for new keywords for higher ranking web pages
• Discover inbound link opportunities based on your targeted keywords and competitor’s links

Target the right people with engaging ads

Connect your rich, first-party behavioral data in the Audience Hub with Facebook, Google, LinkedIn and other advertising platforms, so you can target the right people with meaningful, relevant ad campaigns.

• Retarget anonymous visitors based on their online behaviors, location, specific interests, and more. B2B companies can also personalize based on industry, company size, and presence on target account lists.
• Connect offline conversion data to Google AdWords, so you can optimize your search ads on conversions that really matter
• Get better performing ads and stronger ROI from your advertising spend

Learn about our Digital Ads application

Produce professional landing pages with intelligent forms

Build professional-looking, SEO-friendly landing pages quickly and easily with no HTML or IT support.

• Get started quickly with professionally designed templates
• Create compelling pages with drag-and-drop forms, social applications, videos, and more
• Build complete customer profiles with social form fills and progressive forms, which recognize known website visitors and ask new questions

Include social media in all your marketing

Amplify your marketing activities with social.

• Run social polls, sweepstakes and referral campaigns simply and easily
• Extend the reach of your existing campaigns with social share buttons and shareable videos
• Measure the impact of social activity on conversions and revenue

Learn about our Social application

Engage more website visitors with personalized content

Deliver personalized messages, offers, and images based on where customers are in their buying journey, what problems they are trying to solve, what interests them, what annoys them, and what persuades them.

• Personalize content based on inferred information from visitors, such as company, country, zip code, and city, to segment and localize content
• Use browsing behavior to identify product interest and personalize content
• Create personalized experiences for target accounts