Segment your most promising customers by interests and preferences, gathered from your interactions with them across channels, like the web, email, mobile, and social. With Marketo, you can leverage your segments in Facebook, Google, LinkedIn, and other popular ad platforms to deliver more personal and effective display ads.
Know which search ads bring you the right customers. Improve your ad spend by capturing not only online conversions but those that happen offline, such as when a sales representative closes a deal. Feed this data back into Google AdWords for bid optimization.
Pull website visitors back to your site with more meaningful display ads. Use insights from the Audience Hub to create more personalized retargeting ads in Facebook and Google, even for anonymous visitors.
Modern buyers want personalized, one-on-one conversations with brands at the right place at the right time. Learn about the evolution of digital advertising, how to structure your digital advertising team, how to test and optimize, and more with this comprehensive guide.
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account-based marketing
Engage customers with relevant conversations in minutes
Communicate with customers wherever they are
Integrate social to find customers
and make them advocates
Target the right customers with personalized display ads
Interact dynamically
with customers on your website
Prove—and improve—your impact
on the business
Give customers content they want automatically
Drive more pipeline faster with Sales and Marketing coordinated engagements!
