Account-Based Marketing

Laser focus your marketing efforts through account-based marketing (ABM)

Focus On Accounts
That Matter

Identify and target accounts with the greatest revenue potential. Engage them so they move more quickly through the sales funnel. And, easily measure the success of your efforts in terms of revenue won.

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Get All ABM Essentials In One, Unified Platform

Gain account targeting and management, personalized cross-channel engagement, and revenue-based account analytics, plus proven lead management functionality, in a single platform. You have the power to target not only accounts, but the decision-makers within them.

Target And Engage Across Channels

Segment based on account scores, or create lists using criteria important to your business. Engage the right people, based on title, buying stage, and more. Deliver highly personalized messages across all channels, including email, web, ads, and mobile.

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Bring Your Entire Revenue Team Together

Drive alignment with sales, marketing, and customer success teams so they go after key accounts in a coordinated and collaborative way. By assigning teams to specific accounts or segments, they share a 360-degree view of the account.

Optimize Your Account-Based
Marketing Programs

Measure the success of your account-based programs across target customers, segments, and channels in terms of pipeline and revenue. Optimize results and drive critical intelligence to account teams, so they can respond to activity the moment it happens.

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Execute your ABM in days, not months.

The combined power of predictive marketing analytics, proven marketing automation and simplified artificial intelligence helps Sales and Marketing immediately turn AI-based target account lists into ABM campaigns faster than ever before. Sales and Marketing can save time, avoid inefficient workflows and optimize campaigns fast enough to maximize revenue together

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Add Solutions To
Boost Your Success

Expand your account-based marketing capabilities with complementary solutions from Marketo LaunchPoint® partners. Easy-to-use integrations, like predictive scoring, account enrichment, and more, help guarantee your success.

Check out our partners

The Definitive Guide to Account-Based Marketing

This comprehensive, guide includes checklists, worksheets, examples, and advice from over 12 industry thought leaders to help marketers at any level create and implement an effective account-based marketing strategy.

GET THE GUIDE NOW See More Resources

Choose the applications
that fit your marketing today… and tomorrow

Marketing Automation

Create, automate and measure campaigns across channels

Account-Based Marketing

Laser focus with
account-based marketing


Engage customers with relevant conversations in minutes


Communicate with customers wherever they are


Integrate social to find customers
and make them advocates

Digital Ads

Target the right customers with personalized display ads


Interact dynamically
with customers on your website

Marketing Analytics

Prove—and improve—your impact
on the business


Give customers content they want automatically

Marketo Sales Engage

Drive more pipeline faster with Sales and Marketing coordinated engagements!

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