The world has come a long way since Mad Men first set foot on Madison Avenue. Not only have the clothes changed, but so too have the roles, skills, and opportunities. Due to vast technological advancements, the marketing landscape has shifted from print to digital, creating opportunities for advertisers that yesterday's Mad Men never could have dreamt of.
Download our infographic to learn how the growth of digital advertising has opened the door to developing a whole new segment of your marketing team, including:
- The most in-demand skill sets that companies are seeking in the digital age
- Which roles you should focus on fulfilling based on the size of your company
- The unique personas you need on your digital advertising team