Marketo University
Lead and Data Management
Implement lead and data management strategies
- Lead and Data Management
- Fundamentals
- Email Marketing
- Cross-Channel Marketing
- Sales Integration
- Creative Assets
- Reporting and Analytics
- Instance Management
With Marketo CRM Sync, you can help coordinate marketing and sales activities by seamlessly sharing relevant information between Marketo and your CRM. Learn about syncing Marketo to your CRM.
View steps for setting up Marketo CRM Sync with Salesforce or Microsoft Dynamics.
Do you know how many leads are in each stage of the buyer journey and when sales should contact them? Learn about creating a lead lifecycle program that uses scoring to to get insights on where your leads are in their journey.
Create a lead lifecycle program that tracks your leads using program statuses and acts on those leads who are ready for sales.
Follow the steps to import a lead lifecycle program that you can customize for your organization.
Improve the quality of leads that marketing provides to sales by using a lead scoring program. Learn about lead scoring, how it works, and steps for success to realize its measurable benefits.
Watch how to build a lead scoring operational program, use tokens in the campaign, and import pre-built campaigns.
Learn how to clean up your lead records and maintain a healthy database in order to send straightforward content and track quality data.
View the following link for more information on Smart Lists and Static Lists when maintaining a healthy marketing database.
Struggling to communicate with your subscribers? Let them tell you what communications they want and how often they want to hear from you. Learn how to create and manage a subscription center to develop an appropriate cadence and process.
Watch how to implement processes between you and your subscribers by setting up and managing your subscription center.
Additional Resources
The Definitive Guide to Lead Scoring
Download Guide