Lead and Data Management Fundamentals Email Marketing Cross-Channel Marketing Sales Integration Creative Assets Reporting and Analytics Instance Management Subscription Center CRM Sync Lead Lifecycle Lead Scoring Marketing Database Lead and Data Management ✕ Lead and Data Management Subscription Center CRM Sync Lead Lifecycle Lead Scoring Marketing Database Fundamentals Marketing Automation Goals and Strategy Organizational Structure Engagement Platform Programs and Campaigns Content Marketing Buyer Personas Email Marketing Scheduled Email Webinars Events Email Deliverability A/B Testing Dynamic & Predictive Content Gated Content Offer Lead Nurturing Personalized Newsletter Triggered Email Cross-Channel Marketing Paid Media SEO and PPC Mobile Marketing Social Marketing Web Personalization Sales Integration MSI for Marketers MSE for Marketers MSE for Sales MSI for Sales Account Based Marketing Creative Assets Forms Landing Pages Customizing Assets Reporting and Analytics Performance Insights Standard Reports Analytics Instance Management Setup and Configuration Best Practices 1 ✓ Learn 2 ✓ Watch 3 ✓ Do 4 ✓ Check Struggling to communicate with your subscribers? Let them tell you what communications they want and how often they want to hear from you. Learn how to create and manage a subscription center to develop an appropriate cadence and process. Back 1/4 Next Watch how to implement processes between you and your subscribers by setting up and managing your subscription center. Back 2/4 Next Follow these steps to create new custom fields. Take Me There Back 3/4 Next Check what you’ve learned about subscription centers. Back 4/4 Next 1 ✓ Learn 2 ✓ Watch 3 ✓ Do 4 ✓ Check With Marketo CRM Sync, you can help coordinate marketing and sales activities by seamlessly sharing relevant information between Marketo and your CRM. Learn about syncing Marketo to your CRM. Back 1/4 Next Watch how to configure Marketo CRM Sync. Back 2/4 Next View steps for setting up Marketo CRM Sync with Salesforce or Microsoft Dynamics. Take Me There Back 3/4 Next Check what you’ve learned about Marketo CRM Sync. Back 4/4 Next 1 ✓ Learn 2 ✓ Watch 3 ✓ Do 4 ✓ Check Do you know how many leads are in each stage of the buyer journey and when sales should contact them? Learn about creating a lead lifecycle program that uses scoring to to get insights on where your leads are in their journey. Back 1/4 Next Create a lead lifecycle program that tracks your leads using program statuses and acts on those leads who are ready for sales. Back 2/4 Next Follow the steps to import a lead lifecycle program that you can customize for your organization. Take Me There Back 3/4 Next Check what you’ve learned about building a lead lifecycle program. Back 4/4 Next 1 ✓ Learn 2 ✓ Watch 3 ✓ Do 4 ✓ Check Improve the quality of leads that marketing provides to sales by using a lead scoring program. Learn about lead scoring, how it works, and steps for success to realize its measurable benefits. Back 1/4 Next Watch how to build a lead scoring operational program, use tokens in the campaign, and import pre-built campaigns. Back 2/4 Next Create your own scoring campaign by following these steps. Take Me There Back 3/4 Next Check what you’ve learned about building a lead scoring program. Back 4/4 Next 1 ✓ Learn 2 ✓ Watch 3 ✓ Do 4 ✓ Check Learn how to clean up your lead records and maintain a healthy database in order to send straightforward content and track quality data. Back 1/4 Next Watch how to clean up and create programs that help you maintain a healthy database. Back 2/4 Next View the following link for more information on Smart Lists and Static Lists when maintaining a healthy marketing database. Take Me There Back 3/4 Next Check what you’ve learned about maintaining a healthy marketing database. Back 4/4 Next
