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Tips to Prepare for the Exam
- Review the exam topic list
- Familiarize yourself with MCE Sample Questions
- Enroll in the Marketo MCE Prep Course
- Review the Additional Study Aid Resources
Additional Study Aid Resources
Program Fundamentals
- Understanding Programs
- Smart Campaign Checklist
- Understanding Smart Campaigns
- Create a New Smart Campaign
- Understanding Email Programs
- Understanding Event Programs
- Understanding Engagement Programs
Targeting and Personalization
Analytics and Reporting
- Basic Reporting
- Report Types
- Manage Report Subscriptions
- Filter People In a Report With a Smart List
Lead Management
Implementation and Operations
- The Definitive Guide to Marketing Automation
- Blog Email Marketing vs. Marketing Automation – Marketo
- Understanding Email Event Logging
- Make an Email Operational
- Forms
- Understanding Local Assets in a Program
You can find additional content to help you prepare in Marketo Nation Community and Marketo University.