Marketo Overview: What Stakeholders Need to Know

Overview

Using Marketo’s powerful engagement platform, you can listen, learn, and engage with prospects and customers, providing them the right content at the right time to acquire, grow, and build brand advocates. In Marketo Overview: What Stakeholders Need to Know, you’ll learn about our engagement platform, study various ways clients use our technology to meet their marketing and revenue goals, and you’ll get an in-depth look at Marketo and how it works. You’ll also learn the basic elements in Marketo that you can use to build the automated programs and campaigns your organization will run, you’ll review administrative tasks, and you’ll be introduced to the technical options to consider for your Marketo setup.

Duration

1 day

Ways to attend

Instructor-led virtual

Best for

Stakeholders, marketing professionals, administrators, and data analysts who will use Marketo

Cost

$750 USD

What you will learn

Marketing Automation with Marketo

Engagement marketing in today’s crowded landscape
Marketo: the company, sample client types, and how they use Marketo
The Marketo Engagement Platform: How to use it in engagement marketing
Essential elements in Marketo: in-depth tour
Defining your metrics and marketing goals
Tech setup for smooth integration
Key configuration and maintenance tasks
Governance

Building Programs and Campaigns in Marketo

Creating your building blocks: emails, landing pages, forms, templates, and other assets
Building programs and campaigns: program types, program costs, channels, smart lists, segments, and dynamic content

Preparing to implement Marketo

Setting clear goals for your organization
Focusing on operational programs: data management, lead scoring, lead lifecycle
Developing strategies to meet your goals
Considering your organizational setup
Additional Marketo resources

Suggested follow-on courses

Marketo Core Concepts