The Road to CMO

The Road to CMO, a Marketo series, provides an in-depth look at the changing role of the CMO, career advice from experienced marketing leaders, and a peek at the future of marketing. 

The CMO: Then and now

  • How digital transformation has changed marketing and the role of the CMO
  • Personal habits and core competencies needed for CMO success

The fearless marketer's road to CMO

  • Actions that marketers can take now that will help progress their career
  • Failed projects and key learnings from them

Road to 2025: People, perception, and technology

  • Investment priorities for ANZ marketers
  • Key skills for the CMOs of the future