Every team has the same mission: to maximize their value. But in Marketo’s view, your most valuable asset isn’t your players, or your branding, or even your team—it’s your fans. The most successful companies succeed because they excel during each stage of the customer lifecycle: in acquiring new fans, in growing their lifetime value, and in converting them into advocates.
Today, it’s up to the marketer to become the steward of the customer journey and build a bond with fans wherever they are—whether that means engaging on social media, presenting a unified experience across devices, or personalizing content and communications. Successful sports marketers are doing this by implementing an engagement marketing strategy.
Download this ebook, The 5 Principles of Fan Engagement for Sports Marketers, to learn about:
- How an engagement marketing strategy helps marketers engage fans
- Why marketers with an engagement marketing strategy drive better outcomes
- The five principles of engagement marketing
- Examples of how sports marketers practice the five principles