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Summer Marketing 101
Seasonality is a key driver of consumer marketing, and the summer season is chock-full of opportunities. Aside from the countless opportunities to tie your marketing to different themes, with the increase of digital technology and consumers’ consumption of it, you can reach your audience wherever they are. Furthermore, research from the Journal of Consumer Psychology has shown that warm temperatures strengthen the concept of social closeness, activate feelings of emotional warmth, and increase product valuation—meaning your customers are more likely to buy from you during the summer months if you engage them with the right message.
Download this ebook to learn how to design and implement a summer marketing strategy that will make this summer season your most impactful yet.